Who we suit
For service firms, shops, manufacturers and trades. We build on the platform you want.
Services
Website design, Shopify and SEO, built to bring you enquiries and sales
One team plans every page around what your customers ask before they enquire or buy, then designs and builds it.
Discuss your project
Tell us about your project, and we reply with next steps. No cost, no obligation.
- A written scope and quote before you commit
- Your domain and accounts in your name
For service firms, shops, manufacturers and trades. We build on the platform you want.
See our original concepts: our own designs, not client projects.
Cost
A written scope and quote before you commit
What affects the cost of a websiteOwnership
Your domain and accounts in your name
Ownership
You own your website, and you can leave with all of it
Nothing is held back. Your domain, your accounts, every file and every login are yours.
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Domain.
Registered in your name.
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Accounts.
Hosting and Shopify accounts are yours. We work in them as collaborators.
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Handover.
Every file and login is handed to you at launch.
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Leaving.
You can leave at any time and take everything with you.
Find your starting point
What do you need help with?
“My website is not bringing enquiries.”
Few calls, hard to find, dated or slow? We find the cause first, then recommend a fix, a redesign or search work.
“I need my first website.”
Start with what your customers ask. We turn that into a page plan, then design and build. You can start small: fewer pages and features now, more later.
“I sell products, or want to.”
A new online shop, or a move from your current platform, planned around how you sell.
Selling to trade buyers? B2B websites
“I am an agency or freelancer.”
We design and build under your name.
Not sure which one you are? Choose “Not sure yet” on the contact form.
What we do, and what you receive
Planned so customers find you on Google, then find it easy to get in touch.
3.1
Custom websites for service businesses
People visit your site, but few get in touch.
Questions customers ask
Who it is for: Consultants, clinics, studios, trades and software firms, including a first website.
We list what your customers ask before choosing someone like you, and give every page one job. Then we design and build, with a form that asks what you need to reply well.
You receive
- A page plan and a brief for each page
- A custom website, designed for phone and desktop
- An enquiry form that collects the details you need
- A Content Management System (CMS) where you change text and images
Before launch, we send a test enquiry and check it lands in your inbox.
Original concept
Original concept
3.2
Online shops on Shopify, planned around how people buy
People look at your products and leave without buying.
Who it is for: Shop owners starting out or moving platform, who will run the shop day to day.
We choose the platform with you and write down the running costs first. Then we plan collections, filters, product pages, cart and checkout around what shoppers check before they pay.
You receive
- Platform advice with the trade-offs in writing
- Designed collections, product pages, cart and checkout
- On Shopify: theme code, sections your team can edit, and an app list
- Redirects, so old product addresses lead to the new pages
Before launch, we place test orders through to payment and the confirmation email. Moving a store? We first list its pages, apps, reviews and tracking, then check every old product address reaches its new page.
Watching search and orders after the move can be agreed separately, with what is checked, by whom and until when. Concepts: Larchmark Outfitters, Southlight Furniture. Guide: Moving to Shopify from Wix, WooCommerce or Squarespace without losing search traffic. Pages: Shopify · Ecommerce
3.3
B2B websites where buyers find the specs and ask for a quote
Buyers phone you for a datasheet that should be on your website.
Who it is for: Manufacturers and suppliers whose buyers compare before they ask for a price.
We put each product's specifications, documents and quote request on one page. First we ask how you keep your product information today, so the catalogue fits the way you work.
You receive
- A plan for organising your product ranges
- Product pages with specification tables that read well on a phone
- Downloads attached to each product
- A quote form that arrives with the product details
Before launch, we send a test quote request from a product page and check it reaches you with the product named.
Built for quote requests rather than checkout. Trade pricing and stock information are discussed before the scope is agreed. Guide: Putting a B2B product catalog online. Page: B2B websites
Original concept
Original concept
3.4
Redesign, planned around what you already have
Your site looks dated, but Google already knows it, and you do not want to start from zero.
Owners of a dated, slow or hard-to-update site with pages worth keeping.
We find what is holding the site back before choosing a look. Every page gets a decision (keep, improve, merge or retire), and so does every old address.
You receive
- A redesigned website, built to the agreed scope
- A page plan showing what stays, changes, merges or goes
- A map of every old address and where it now leads
- A record of today's key numbers, to compare after launch
How we check it
Before launch, we check that old addresses reach the right new page.
Guide: Redesigning or moving a website without losing search traffic. Page: Redesign
/about-us.htmlkeep/about//our-servicesmerge/services//old-page-2retire/team/about/
3.5
Be found on Google (SEO), and ready for AI answers
Customers search for what you do, and a competitor shows up.
Owners of a hard-to-find site, or of a site still being planned. SEO can stand alone.
We research what your customers search for, plan where each search is answered, and list the technical problems that stop Google reading your pages. Your scope states which fixes we make. Serving people nearby? We set up or improve your Google Business Profile for "near me" searches.
To help you show up in AI answers like ChatGPT and Google's AI Overviews (GEO), we keep your pages clear and easy to quote, on the same foundations as search. No one can promise a place in them.
You receive
- Search research: what people ask, and where you are missing
- A page plan and a brief for each page
- A list of technical fixes, in order of importance
- Any recurring work, agreed in writing before it starts
How we check it
Before launch, we check titles, descriptions, the sitemap and redirects.
We do not promise rankings, traffic or sales.
Guides: How long does SEO take to work? · Can you rank in ChatGPT and AI search?. Page: SEO and content strategy
example.com > services
Example page title for a service
3.6
Analytics and enquiry tracking
You get a dashboard every month and still cannot say what the website brings in.
Owners who want to turn visits into enquiries and sales (SXO), and know which pages and searches lead there.
We agree which actions count, set up Google Analytics and Search Console, and test each agreed event. Consent choices, blockers and phone calls can leave gaps, and we tell you where.
You receive
- A plan of what to track and what counts as an enquiry
- A tested tracking setup
- A report on the agreed measures (ongoing reporting is agreed separately)
How we check it
Names, emails and message text are kept out of your analytics.
Guide: How to track where your website enquiries come from. Page: Analytics
Measurement plan
- Enquiry acceptedcounted once
- Order placedcounted once
- Call clickedcounted once
3.7
For agencies and freelancers
We design and build websites under your name, from your approved designs or a clear brief.
What is agreed before any work starts
You know what you are paying for, what you own and what happens after launch, before you commit.
Your quote.
Built from the pages, content, features and launch work your project needs. You can start small and add to the website later.
What affects the cost of a websiteYour scope, in writing.
You agree it first. Work starts only after that.
Two rounds of design changes.
Any further round is agreed with you, in writing, before the work starts.
Your content, yours to edit.
You change text and images in your CMS.
Ownership and handover.
Your scope lists every file, login and account handed to you. Third-party licences keep their own terms.
Care after launch, only if you want it.
Updates, backups, security and renewals are not included unless we agree them. If you want us to handle them, we write down what is covered and who does each job.
Discuss your project
Tell us about your project, and we reply with next steps. No cost, no obligation.
What we check before a website goes live
You give the go-ahead for launch. Before you do, we check:
Phone first
Pages, menus and forms work on a phone.
Speed
We check loading speed and page stability before launch.
Accessibility
Keyboard use, readable text and clear contrast, checked against WCAG 2.2 AA, the international guideline for sites everyone can use.
Forms
Every form message reaches your team.
Search
Titles, descriptions and the sitemap are in place.
Tracking
The agreed events are tested, and checked for duplicate counts.
Standards we design and check against
Website launch checklist: what to check before you go live →
Four steps, each one approved by you
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01
Understand
We talk about who buys from you and what the website must achieve.
You receiveYour scope and quote
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02
Plan
We decide the pages and what each must answer. You review before design starts.
You receiveA page plan and a brief for each page
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03
Design and build
You review the design and send final facts and images. Then we build.
You receiveA design proposal, then the built website
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04
Launch and hand over
We run the launch checks and hand over once you approve the launch.
You receiveThe finished website, CMS access and documentation
Standalone SEO runs steps 01 and 02 and ends with the plan and the technical list. Analytics ends with the tested setup. Agency work follows your brief.
Questions owners ask about our services
Do I need a website if my customers find me on Instagram?
Keep your social accounts. A website is the one place you own, where the layout, the words and the enquiry form are yours. Custom website, Shopify or a website builder: how to choose
My site gets no enquiries. What is wrong?
We look at your offer, your site on a phone, whether your form reaches your inbox and what your analytics show. Then we recommend a fix, a redesign or search work. Why your website is not bringing in enquiries
Will a redesign hurt my Google rankings?
It can, if old addresses and content are mishandled. That is why every page and every old address gets a decision before launch.
I have no content or photos yet. Can I start?
Yes. We agree what you supply, and where writing is part of our work.
Who owns my website, and can I leave?
You do, and you can leave at any time with your files and logins. Who owns your website, and what a handover should include
What should your website do for your business?
Tell us what your business does, share your current website if you have one, and say what you want to change. A few sentences is enough, even if you do not know yet which service you need.