Original concept
Long Section Architects,
architecture studio.
The decision: can I trust this studio with my house? Four houses, each drawn cut through its main room, show how the studio thinks before anyone enquires.
Website design for service businesses, built to bring you enquiries
People visit your site, but few get in touch? We plan every page around what your customers ask before they choose someone like you, then design and build it.
Discuss your project
Tell us about your project, and we reply with next steps. No cost, no obligation.
A written scope and quote before you commit. Your domain and accounts in your name.
For consultants, clinics, studios, trades and software firms, including a first website.
Tell us about your project, and we reply with next steps. No cost, no obligation.
When your website is quiet
People look at my website, but nobody calls.
The page does not answer the questions a buyer has before getting in touch, so they leave and ask someone else.
I have never had a website, and I do not know where to start.
Start with your customers. A few sentences about your business is enough, and we take it from there.
Will an enquiry even reach me?
A form that says thank you but sends nothing costs you work. We test every form through to your inbox.
Built for firms that win work by being understood
Consultants, clinics, studios, trades and software firms. New or established, one person or a small team.
Not sure a custom website is the right step? We build on Shopify, WordPress or custom code, whichever fits how you sell.
We start with what your customers ask
We list what people ask before choosing someone like you, and give every page one job. Then we design and build, with an enquiry form that asks what you need to reply well.
01Their questions.
Who do you work with, what happens next, what should I prepare?
02One job per page.
Each page has a reader, a purpose, the proof it needs and one next step. Planning your website structure
03A form that helps you reply.
It collects the details your team needs, not a long questionnaire. Request-a-quote forms that get answered
Discuss your project
It starts with a short form about your business.
What you receive
A page plan and a brief for each page
An enquiry form that collects the details you need
A custom website, designed for phone and desktop
A Content Management System (CMS) where you change text and images
Tested before launch. We send a test enquiry and check it lands in your inbox. We also check titles, descriptions and the sitemap, so search engines can read your pages.
You own your website, and you can leave with all of it
Nothing is held back. Your domain, your accounts, every file and every login are yours.
- Domain.
- Registered in your name.
- Accounts.
- Hosting accounts are yours. We work in them as collaborators.
- Handover.
- Every file and login is handed to you at launch.
- Leaving.
- You can leave at any time and take everything with you.
Agreed before work starts
- Your quote and scope. Built from the pages, content, features and launch work your project needs. You agree the scope in writing first. Work starts only after that. You can start small and add to the website later.
- Two rounds of design changes. Any further round is agreed with you, in writing, before the work starts.
- Your content, yours to edit. You change text and images in your CMS.
- Care after launch, only if you want it. Updates, backups, security and renewals are not included unless we agree them.
- Never promised: rankings, traffic or sales figures, or a date for results.
- Third-party licences keep their own terms.
Four steps, each one approved by you
| Step | What happens | You receive |
|---|---|---|
| 01Understand | We talk about who buys from you and what the website must achieve. | Your scope and quote |
| 02Plan | We decide the pages and what each must answer. You review before design starts. | A page plan and a brief for each page |
| 03Design and build | You review the design and send final facts and images. Then we build. | A design proposal, then the built website |
| 04Launch and hand over | We run the launch checks and hand over once you approve the launch. | The finished website, CMS access and documentation |
Before you approve launch, we check phone layouts and links, loading speed, keyboard use and readable text (against the WCAG 2.2 AA accessibility standard), forms tested to receipt, and search basics.
See how we plan a service website
These are our own original concepts, not client work.
Original concept
Plain Terms Law,
business law.
The decision: will this firm be clear with me? Plain, readable terms up front show how the firm communicates.
Original concept
Ostler Lane Physiotherapy,
physiotherapy clinic.
A first visit and a booking form built around the areas the clinic treats.
Questions
What does a website for a service business cost?
You receive a written quote before you commit, built from the pages, content, features and launch work your project needs. You can start small and add to the website later. What affects the cost of a website
Which platform should my website be built on?
It depends on what the site must do for your business. We recommend the platform that fits, and we build on the one you choose. Custom website, Shopify or a website builder: how to choose
Can I edit the website myself?
Yes. You change text and images in your Content Management System (CMS), and bigger changes can be agreed with us.
I have no content or photos yet. Can I start?
Yes. Tell us what you have, and we agree who writes the pages and who supplies the photos before work starts. Planning your website content: who writes what, and when
Who owns my website, and can I leave?
You do, and you can leave at any time with your files and logins. Your domain and accounts are in your name. Who owns your website, and what a handover should include
Will my website bring me enquiries?
That is what we build it for, but no one can promise rankings, traffic or sales. We plan each page around what your customers ask and agree with you what to count.
How long will it take?
We agree the timing with you before you commit, based on scope, content and review stages.
What should your website do for your business?
Tell us what your business does, share your current website if you have one, and say what you want to change. A few sentences is enough.
Discuss your project
Tell us about your project, and we reply with next steps. No cost, no obligation.
See our original concepts (not client work) All services Looking for a shop? Online shops Fixing an existing site? Redesign Need search help? SEO