Website analytics setup that shows which enquiries come from where
You get a report every month and still cannot say what your website brings in. We agree which actions count, set up the tools and test each one, so you can see where real enquiries come from.
Tell us about your project, and we reply with next steps. No cost, no obligation.
- A tested setup, not a report full of numbers
- Names, emails and message text kept out of your analytics
We count enquiries, not clicks
We agree each action that counts: a visit to a key service page, the start of your form and an accepted enquiry. Each is tested, and no request is counted twice.
| Action | What it means | Does not mean |
|---|---|---|
| service page | a visit to a key service page | |
| form | the start of your form | |
| enquiry | an accepted enquiry |
Illustrative measurement plan, not actual results
What you receive
- A plan of what to track and what counts as an enquiry
- A tested tracking setup in Google Analytics and Search Console
- A report on the agreed measures (ongoing reporting is agreed separately)
Before launch, we test each agreed action and check it is not counted twice.
It starts with a short form about your business.
Names, emails and message text stay out of your analytics
We set the tracking to record that an enquiry happened, not who sent it. Where consent is needed, we check it first and match the tools to your live site.
You see where real enquiries come from
We tell you where the gaps are, so you do not act on the wrong number. Which enquiries become work stays in your own enquiry record.
You own your website, and you can leave with all of it
Your domain, your accounts, every file and every login are yours.
Agreed before work starts: your quote, built from what your project needs. Your scope in writing, before work starts. You can start small, with a few key actions. Ongoing reporting is agreed separately and written down first.
We set up measurement for a website we build, or for one you already have.
Three steps, each one approved by you
Understand. We talk about what your website must produce and what your current reports leave unclear. You receive your scope and quote.
Plan. We agree what to track and what counts as an enquiry. You review it.
Set up and test. We set up the tracking and test each agreed action. You receive the tested setup and a report on the agreed measures.
Works withSEO servicesRedesign
Sites built to be measured
These are original concepts, not client work.
How do I find out which enquiries come from where?
We agree which actions count, set up Google Analytics and Search Console, and test each one. Then you see which pages and searches lead to enquiries. How to track where your website enquiries come from
What counts as an enquiry?
An enquiry the form accepted. A click on a button or a started form does not count as one.
Will tracking collect my customers' names and emails?
No. We keep names, emails and message text out of your analytics.
Why do my numbers not match between tools?
Search clicks and website visits measure different things, and consent choices and blockers leave gaps. Google Analytics and Search Console explained
Can you set this up on a site you did not build?
Yes. We can scope measurement for a site we build or one you already have.
Can I start measuring before I have a website?
Yes. We plan what to track in the first two steps, so it is ready when the site is built.
Will I get a monthly report?
Ongoing reporting is agreed separately. The setup comes with a report on the agreed measures. A monthly website report that leads to a decision
What should your report tell you?
Tell us what your website should produce and what your current reports leave unclear. A few sentences is enough.
Tell us about your project, and we reply with next steps. No cost, no obligation.
