B2B website design
where buyers find the specs
and ask for a quote
Buyers phone you for a datasheet that should be on your website? We put each product's specifications, documents and quote request on one page.
Tell us about your project, and we reply with next steps. No cost, no obligation.
A written scope and quote before you commit. Your domain and accounts in your name.
For manufacturers and suppliers whose buyers compare before they ask for a price.
When buyers cannot check you out online
They phone for a datasheet.
Your team answers the same questions every week, and the buyer who does not call goes to a supplier whose specs are online.
They compare and cannot.
Product pages without clear specification tables make a buyer open five tabs, or give up.
Their request arrives with no detail.
"Please send a quote" does not tell your sales team which product, which model or how many.
Built for firms where buyers compare before they ask for a price
Manufacturers, distributors and suppliers with a product range, or a service that buyers specify. New to the web or replacing a site that no longer helps your sales team.
If your buyers need to check out and pay online, see Online shops instead.
We start with how you keep
your product information today
We put each product's specifications, documents and quote request on one page. First we ask how you keep your product information today, so the catalogue fits the way you work.
Your products and your buyers. Product families, variants, and what a buyer needs to know to choose.
What a manufacturer or distributor website needsOne product record, several views. Agreed attribute names, units, compatible models and document versions, and who keeps them current.
A quote request that arrives with the product. The buyer adds products to a quote list, and the first request asks only for what your sales team needs now.
Request-a-quote forms that get answered
It starts with a short form about your business.
What you receive
- A plan for organising your product ranges
- Product pages with specification tables that read well on a phone
- Downloads attached to each product
- A quote form that arrives with the product details
Tested before launch. We send a test quote request from a product page and check it reaches you with the product named. We also check titles, descriptions and the sitemap, so search engines can read your product pages.
Built for quote requests rather than checkout.
You own your website, and you can leave with all of it
Nothing is held back. Your domain, your accounts, every file and every login are yours.
- Domain.
- Registered in your name.
- Accounts.
- Hosting accounts are yours. We work in them as collaborators.
- Handover.
- Every file and login is handed to you at launch.
- Leaving.
- You can leave at any time and take everything with you.
Agreed before work starts
- Your quote and scope. Built from the products, documents, features, integrations and launch work your project needs. You agree the scope in writing first. Work starts only after that. You can start small: a few product families now, more later.
- Trade pricing and stock. Discussed before the scope is agreed.
- Two rounds of design changes. Any further round is agreed with you, in writing, before the work starts.
- Your content, yours to edit. You change text, products and documents in your Content Management System (CMS).
- Care after launch, only if you want it. Updates, backups, security and renewals are not included unless we agree them.
- Never promised: rankings, traffic or sales figures, or a date for results.
- Third-party licences keep their own terms.
Four steps, each one approved by you
| Step | What happens | You receive |
|---|---|---|
| 01 Understand | We talk about who buys from you, how they compare products and who answers an enquiry. | Your scope and quote |
| 02 Plan | We organise your product ranges and decide what each page must answer. You review before design starts. | A catalogue plan and a brief for each page type |
| 03 Design and build | You review the design and send product data and documents. Then we build. | A design proposal, then the built website |
| 04 Launch and hand over | We run the launch checks and hand over once you approve the launch. | The finished website, CMS access and documentation |
Before you approve launch, we check phone layouts (including specification tables), loading speed, keyboard use and readable text (against the WCAG 2.2 AA accessibility standard), the quote form tested to receipt, and search basics.
See how we plan a website for trade buyers
These are our own original concepts, not client work.
-
Original concept
Runtable, field-service scheduling. A scheduling and dispatch website for field-service teams, set like a printed timetable with a live day board. View concept
-
Original concept
Chalkline Solar, solar installer. A surveyor's chalk lines mark the bare roof, become numbered callouts for the parts of a system, and end as the ruled lines of the quote form. View concept
What does a B2B website cost?
You receive a written quote before you commit, built from the products, documents, features, integrations and launch work your project needs. You can start small and add to the website later. What affects the cost of a website
Our product data is in spreadsheets and PDFs. Can we start?
Yes. We begin by asking how you keep your product information today, and agree what we organise and what you supply. Putting a B2B product catalog online: specifications, downloads and quote lists
Can buyers see trade prices and stock?
That is discussed before the scope is agreed. The website is built for quote requests rather than checkout, and what can be shown online depends on how you work.
Can we update products and documents ourselves?
Yes. You change text, products and documents in your Content Management System (CMS). Bigger changes can be agreed with us.
Who owns the website and the files?
You do, and you can leave at any time with your files and logins. Your domain and accounts are in your name.
Will trade buyers find us on Google?
That is what we plan the pages for, but no one can promise rankings, traffic or sales. We plan product and range pages around what your buyers search for. SEO for manufacturers and industrial suppliers
How long will it take?
We agree the timing with you before you commit, based on scope, product data and review stages.
Bring your products and your buyers' questions
Tell us what you make or supply, share your current website or product list if you have one, and say what you want buyers to be able to do. A few sentences is enough.
Tell us about your project, and we reply with next steps. No cost, no obligation.