Sendyard, original concept, not client work

A website concept for a climbing gym

The visitor decision it answersIs this gym right for my first visit?

The first screen tells a beginner they are welcome, says what they can hire, and gives one orange button to book. The rest of the page, shown below, answers what they would worry about next.

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Sendyard's first screen. A top bar with the links Climb, Classes, Memberships and Visit and an orange Book your first visit button. The headline Find your next Move, four short facts for beginners, and a chalked hand gripping an orange climbing hold.

The whole page at a glance

The desktop design has nine parts. Part 1 is the first screen above. Scroll inside the frame for parts 2 to 9; the list says what each part does for a first-time climber.

  1. Part 2: Pick your problem, five coloured holds from White to Black with a short line each.
  2. Part 3: Your first visit, step by step: Book, Arrive, Shoes and chalk, Meet the walls.
  3. Part 4: New problems every week, with labels for fresh tape, grade tag and setter's number.
  4. Part 5: Sessions and classes: Intro to bouldering, Technique lab and Kids climb club, each with a Book button.
  5. Part 6: Climb your way: Day visit, Monthly and Annual, each with a See details button.
  6. Part 7: Climb safe, climb well: six house rules beside a House Rules sign.
  7. Part 8: Ask before you come: six questions and answers.
  8. Part 9: Your first visit starts here: a booking form, opening hours and address.
  1. 1. First screen (shown above). Says the gym is for first-timers and regulars, and offers one action: book your first visit.
  2. 2. Pick your problem. Five colours, White to Black, each with a short line, so a visitor can place themselves.
  3. 3. Your first visit, step by step. Four steps from booking to meeting the walls, with shoes and chalk named.
  4. 4. New problems every week. Gives regulars a reason to come back: fresh climbs, tagged with grade and number.
  5. 5. Sessions and classes. Three classes with their days, each with its own Book button.
  6. 6. Climb your way. Day visit, Monthly and Annual, each saying who it suits.
  7. 7. Climb safe, climb well. Six house rules in plain words, so nobody learns them by accident.
  8. 8. Ask before you come. Six first-timer questions answered, from what to wear to how to book.
  9. 9. Your first visit starts here. A short form, opening hours and the address, where the page ends.

On a phone

Four real phone windows from the mobile design, each cut from our design boards at its own size. The desktop page is not squeezed in.

  • Phone window 1: Pick your problem, five full-width rows from White to Black with an arrow at the right, then New problems every week.
  • Phone window 2: Your first visit, step by step, four numbered steps in one column and a Book my first visit button.
  • Phone window 3: Sessions and classes, three classes each with a full-width orange Book button.
  • Phone window 4: Climb your way, Day visit, Monthly and Annual as three stacked boxes, each with a full-width See details button.
  • Booking buttons run the full width. The Book my first visit button in window 2 is about 57 px tall at phone width, and the class Book buttons in window 3 about 47 px (measured on the images).
  • One column, nothing side by side. Photos, steps, classes and memberships stack, so no line needs a pinch to read.
  • Rows are large tap targets. The ladder rows in window 1 are about 80 px tall, each with an arrow at the right edge (measured on the image).

Why it is built this way

Four worries a first-time visitor has, and the part of the page that answers each.

  • The visitor worriesIs this for people like me?

    The design answers, parts 1 and 2The first screen says “No experience needed”, and the first colour on the ladder is labelled First touch.

  • The visitor worriesWhat happens when I turn up?

    The design answers, part 3Four steps: Book, Arrive, Shoes and chalk, Meet the walls. Hiring shoes and chalk at the desk is one of them.

  • The visitor worriesHow much am I committing to?

    The design answers, part 6Day visit sits first of three choices, described as “For your first go or a one-off session”.

  • The visitor worriesWhat if it is too hard, or I get it wrong?

    The design answers, parts 7 and 8Six plain house rules, and an answer to “Is it too hard for a beginner?” with the questions on children, clothes and booking beside it.

What this would do for your business

A page like this has one job: turn people who are curious into people who book. This concept has never run for a real gym, so we have no results to show and will not invent any.

What we can promise is that you would be able to see what it is doing. We would set up the measuring when the site goes live, so after a few weeks you can tell what works and what to change. We do not promise a number of bookings: that depends on your gym, your area and your timetable.

What we would measure

  • First-visit bookings. How many people book a first visit.
  • Calls to the gym. Taps on the phone number, and where they came from.
  • Form completions. How many start the form, and how many finish it.

What we need from you

  • Photos. Your real walls, holds and route setting.
  • Your class timetable. Names, days and times.
  • Prices and memberships. In your own words.
  • Your rules. The ones you want climbers to follow.
  • Hours and address.
  • Who answers bookings. A name or inbox, so no one waits.

You answer these questions and review the plan and design before anything goes live. Two design revision rounds are included.

Want first-time visitors to feel ready to book?

Tell us about your project and we reply with next steps. No cost, no obligation.

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