Full Scale Cycles, original concept, not client work

A website concept for a bicycle workshop

The visitor decision it answersIs my bike in good hands?

The first screen draws a steel frame full size in chalk, with its measurements, and shows a torch at the joint. It tells the visitor the workshop builds frames to fit one rider and also looks after everyday bikes, and offers one button: start a frame. The rest of the page, shown below, answers what a rider would worry about next.

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Full Scale Cycles' first screen. A top bar with the links Frames, Repairs and servicing, The bench and Enquire and a Start a frame button. The headline Cut to your measure, a full-size chalk drawing of a steel frame with brass measurements such as Top tube 548 and Head angle 72.5, and a photograph of gloved hands brazing a steel joint with a torch.

The whole page at a glance

The desktop design has ten parts. Part 1 is the first screen above. Scroll inside the frame for parts 2 to 10; the list says what each part does for someone choosing a workshop.

  1. Part 2: One frame, five marks on the floor. Five chalk diagrams: Measure, Draw, Mitre, Braze, Paint and build, each with one line of text.
  2. Part 3: Start with you, not the frame. Height and inseam, reach and where you ride, beside a wooden measuring rod and a chalk frame labelled Seat tube 560.
  3. Part 4: Choose the ride, we draw the frame. Chalk drawings of a Road, Gravel, Commuter and Touring bike with a line each and a Start a frame button.
  4. Part 5: Steel, lugs and brass. A photograph of steel tubes, cast lugs, brass rods and a file, beside three short descriptions.
  5. Part 6: Bring us the bike you already ride. Six services from Safety check to Lights and mudguards fitted, a Book a repair button and a photograph of hands truing a wheel.
  6. Part 7: From your door to ours, in four steps: Book, Drop off, We check, Collect, beside a photograph of the empty workshop.
  7. Part 8: Painted, built up and ready to ride. A finished red steel bicycle, four paint swatches named Vermilion, Slate, Forest and Bone, and a Start a frame button.
  8. Part 9: Questions before you bring a bike. Six questions with their answers.
  9. Part 10: Bring us the ride you want. A job-ticket enquiry form with a Send enquiry button, opening hours, the address and the footer.
  1. 1. First screen (shown above). Says the workshop builds steel frames to measure and keeps neighbours’ bikes running, and offers one action: start a frame.
  2. 2. One frame, five marks on the floor. Five stages from measuring to the first ride-out, so the visitor sees how a frame is made.
  3. 3. Start with you, not the frame. Height and inseam, reach and where you ride, each tied to a part of the frame.
  4. 4. Choose the ride. Road, Gravel, Commuter and Touring, each with a drawing and who it suits.
  5. 5. Steel, lugs and brass. What the frame is made of, in three plain lines.
  6. 6. Bring us the bike you already ride. Six repair and service jobs, for visitors who do not want a new frame.
  7. 7. Dropping off a bike. Four steps from booking to collecting, with the address.
  8. 8. Painted, built up and ready to ride. The finished bike and the colour choice.
  9. 9. Questions before you bring a bike. Six questions, from whether a custom frame is required to how to book a repair.
  10. 10. Bring us the ride you want. A job-ticket form with a choice between a frame and a repair, hours, address and the footer.

On a phone

Four of the eight phone windows from the mobile design, each cut from our design boards at its own size. The desktop page is not squeezed in.

  • Phone window 1: the first screen, with the headline Cut to your measure, a chalk frame drawing, a photograph of hands brazing a joint, a full-width Start a frame button and three short facts.
  • Phone window 2: Start with you, not the frame, a photograph of a wooden measuring rod, three rows for height and inseam, reach and where you ride, and a full-width Start a frame button.
  • Phone window 3: Bring us the bike you already ride, a photograph of hands truing a wheel, six service rows each with an arrow, and a full-width Book a repair button.
  • Phone window 4: Bring us the ride you want, a job-ticket form with name, email, a choice between a frame and a repair, height and inseam and a message, then a Send enquiry button and the footer links.
  • Action buttons run the full width. Start a frame in windows 1 and 2 is about 65 and 53 px tall at phone width, and Book a repair in window 3 about 73 px (measured on the images).
  • One column, nothing side by side. The service list stacks, one row per job with an arrow at the left, so no line needs a pinch to read.
  • The form stays short. Name, email, frame or repair, height and inseam, a message, then Send enquiry (about 47 px tall, window 4).

Why it is built this way

Four worries a rider has, and the part of the page that answers each.

  • The visitor worriesWill this bike really fit me?

    The design answers, parts 2 and 3A frame starts with your height, inseam, reach and the roads you ride, and each one is tied to a part of the frame. The page says “Start with you, not the frame.”

  • The visitor worriesDo I have to buy a custom frame?

    The design answers, parts 6 and 9A whole section is for the bike you already ride, with six services and a Book a repair button. The first question answered below is “Do I have to buy a custom frame?”, and the answer is no.

  • The visitor worriesWhat happens when I leave my bike?

    The design answers, part 7Four steps: Book, Drop off, We check, Collect. The workshop tells you what the bike needs before it starts.

  • The visitor worriesAre these people really craftsmen?

    The design answers, parts 1, 2 and 5The first screen shows the torch at the joint, then five stages of making a frame, then the tubes, lugs and brass it is made of. Nothing is claimed that the pictures do not show.

What this would do for your business

A page like this has one job: turn riders who are curious into riders who send an enquiry, whether for a new frame or a repair. This concept has never run for a real workshop, so we have no results to show and will not invent any.

What we can promise is that you would be able to see what it is doing. We would set up the measuring when the site goes live, so after a few weeks you can tell what works and what to change. We do not promise a number of enquiries: that depends on your workshop, your area and your work.

What we would measure

  • Enquiries. How many people send the form, and whether they ask about a frame or a repair.
  • Calls. Taps on the phone number, and where they came from.
  • Form completions. How many start the form, and how many finish it.

What we need from you

  • Photos. Your real bench, tools and finished frames.
  • Your frame types. What you build, and the measurements you take.
  • Your repair list. The jobs you do, in your own words.
  • Prices and lead times. If you want them on the page, in your words.
  • Hours and address. And where riders should leave a bike.
  • Who answers enquiries. A name or inbox, so no one waits.

You answer these questions and review the plan and design before anything goes live. Two design revision rounds are included.

Want riders to trust you with their bike?

Tell us about your project and we reply with next steps. No cost, no obligation.

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