All concepts

Original concept

Cinderwell Coffee Roasters

Green to black, in nine roasts.

Small-batch specialty coffee, roasted twice a week and shipped the next morning.

Original concept, not client work.

The decision this concept helps a buyer make: Which roast suits how I drink coffee?

Cinderwell homepage: the headline Green to black, in nine roasts beside a large roasted coffee bean, with a strip of nine beans from green to italian roast below.
Medium roast card: a kraft coffee bag lettered Cinderwell, Huila Honey, with tasting notes and an Add to cart button.

One roasted coffee bean, macro, cut off by the right edge of the page

Pick your rung.

  • Light roast card: a kraft coffee bag lettered Cinderwell, Yirgacheffe Washed, with tasting notes and an Add to cart button.

    01 Light

    Yirgacheffe Washed

  • Medium roast card: a kraft coffee bag lettered Cinderwell, Huila Honey, with tasting notes and an Add to cart button.

    02 Medium

    Huila Honey

  • Dark roast card: a darker kraft coffee bag lettered Cinderwell, Sumatra Wet-hulled, with tasting notes and an Add to cart button.

    03 Dark

    Sumatra Wet-hulled

  • Raw green coffee beans spilling from a wooden scoop over roasted beans.

    04 Pick a bean, pick a rhythm.

    Pause, skip or change it any time.

  • Light
  • Medium
  • Dark
  • Espresso

Matching service: Online shops.

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Original concept, not client work.